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Thursday, April 29, 2010

Vera & David Walking Down the Aisle

I never thought I would see the day where Vera Wang would be sold at a retail chain store. Brides, hold onto your veils. Vera Wang is partnering up with David's Bridal in Spring 2011. If you've been dreaming of saying "I do" in a Vera Wang, then you know you have to tighten your purse strings, since her extraordinary gowns start anywhere from $3,000 on up. Well, now you can another choice to the menu because Vera Wang gowns at David's Bridal will range from $600-$1500. Buh-nanas! I know. So why the collabo? Vera Wang said in a statement, “With this new challenge, I hope to speak with a level of taste and authority that will resonate with brides everywhere...This association represents the next logical step for someone who has spent 20 years building a relevant and respected bridal brand.” (quote taken from FWD) While some people are against it, I think it's a smart move for her. With this economy, it pays to start thinking outside the box and branch into other money making opportunities. Why not make high-end more mainstream? The official name of the new collection is still unknown, but 20 designs are all set to hit stores next Spring. All the more reason, "You'll love David's Bridal"...

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