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Thursday, October 21, 2010

Just Reading: Macy's Gets Fast Fashion

Kinder Aggugini's Inspiration Board
I just read in The New York Times that Macy's is trying to jump on the H&M bandwagon with introducing discount designer collabos. I am seriously waiting for Lanvin to hit H&M stores Nov. 20th. I just came across a pair of pants from when Karl Lagerfeld designed. Classic. Now, the infamous mainstream department store, Macy's, wants to execute the same kind of campaign. They will sell a series of limited-edition designer collections, beginning in February 2011. Each will be on sale for about two months, until the next collaboration is announced; selling anywhere from $50-$300. So, who's the first designer? Kinder Aggugini. He comes from "across the pond". He's London's rising fashion star who started out designing for big names like Versace, and started his own line 4 years ago. Not a bad 'welcome mat' into the states by partnering with Macy's.

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