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Wednesday, January 12, 2011

On the Tele: OWN

New year. New network. If you were like me and didn't have major New Year's plans, then you were also anticipating the January 1st launch of Oprah's network, OWN. I woke up alarmed, thinking I had missed some BIG launch, only to find out it was launching at noon. But the previews left me intrigued and curious enough to want to see more. I haven't been watching everyday, since it seems some shows are just repeating over and over, I already have some faves.
I am loving Master Class, and the first show was with rap superstar and media mogul Jay-Z. I thought his story and commentary were captivating and he held my attention the whole hour. However, I think what left me disappointed was Oprah's commentary in between. I think partly of what I was looking forward to with this network was Oprah's opinions and cutting-offs behind. But in this show, Oprah has managed to weave herself in somebody else's story. Personally I can do without what she appreciated and what she walked away with...and just let the audience walk away with the lessons that apply to them from the person being featured.
I am a sucker for organizational shows and Enough Already with Peter Walsh gives me my fix. I really like seeing people being so open to showing America how they live and asking for public help. It's a great show to watch, and it puts you in the right mental space to make sure your living space is right too.
I caught a glimpse of Ask Oprah's All Stars and from what I saw, it's something I could get with. I am a huge fan of Dr. Oz, and publicly wish he could be my doctor, and Suze Orman, while I think there's something off with her, her type of zany and money smarts is still okay with me. As a young businesswoman, sometimes I just need her straightforwardness and vision. I just like Dr. Phil because of his accent. I guess he gives good advice, although I never watch his show, so I can't really speak on him. But the show I absolutely heart is Season 25: Behind the scenes of The Oprah Show. I love seeing what it takes to put on a show and love seeing the real Oprah - off camera per se. I didn't catch Your OWN show maybe you can tell me what you think.

All in all, a 24 hour Oprah-based TV network is alright with me. Although, I kind of expected a little more from her. While I hate to say this, I don't think she has any real "ethnic" based shows or media personalities. My mom thought she could have had a show with Dr. Lisa (from the CBS show The Doctors), helping women with OB/GYN questions, women's health, going through menopause, body changes, vitamins we need, etc. I have to say, I think that would've made for great TV. We don't have enough real women's health and lifestyle shows. It's great that Oprah tapped into reality TV, something I didn't think she would, but I am not sure how much I really want to see the O'Neals, the Judds, and Shania live life on TV. I give O an A for effort in targeting celebs that wouldn't typically get chosen for reality TV.

I read that OWN’s premiere averaged 1 million primetime viewers opening weekend. Then on that Sunday dropped to 822,000. Monday fell to 394,000, followed by Tuesday hitting 315,000. I am sure this is nothing to worry about, since the network is still new...and it's backed by Oprah. Believe me, I am as big a fan of her as anyone, so I hope it doesn't sound like I am being too critical. Either way, OWN kind of owns me right now.

What do you think of the OWN network?

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