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Sunday, May 6, 2012

E-heart Update: Ashton Kutcher Online Dating Video

Ashton Kutcher as "Raj"
I have been going back and forth as to whether or not I was going to speak on this issue. By now, you all have seen the online dating promo video Ashton Kutcher made for WorldWideLovers.com, that was sponsored by Popchips. I posted the campaign on the site and did view the video. I thought his character Darl was everything! However, I was not oblivious to the character that became the center of controversy, Raj. I never commented on this character as I didn't even find him funny. But this character raised a lot of eyebrows and gained the spotlight, and not in a good way. Since I didn't get comments on my original post, I wasn't sure how you all felt about the video. Whether Ashton playing this character is an issue for you or not, I personally wanted to apologize for posting the video and inadvertently supporting a campaign that was offensive. I just couldn't not say something, since the original post received a lot of hits, so I know it was being seen on my site. I didn't just want to take it down and not speak on it, because that would've been unfair and a cowardly move. However, thank you for still supporting The Fashionisette. I can assure you that in the future, more thought and consideration will be put into the promotional campaigns promoted on this site.

[By the way, in case you didn't read it, here is the apology from Keith Belling, founder and CEO of Popchips: Message from Keith.]

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