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Monday, May 7, 2012

Socialite-ing: Suresh Beauty LipLUXE Launch

On Friday, I had the pleasure of attending the Suresh Beauty LipLUXE Launch event at New London Pharmacy. Three major things happened that night - I was introduced to New London Pharmacy, I finally got to meet Suresh, and Suresh launched his LipLUXE collection. Now I might be the last person to know about New London Pharmacy, but I am definitely a big fan. It's like a homey, cozy, neighborhood beauty and health boutique, housing the best of the best from cosmetics to skin care, Spanx to perfume, and everything in between. Plus, I had the privilege of meeting the owner, Abby, and she was super nice!
Limited edition Suresh LipLUXE tube
As Wendy Williams would say, she gave good talk. Now the event didn't take place in the actual store, but in a chic boutique next door that is owned by New London Pharmacy. I felt like I walked into Blair Waldorf's apartment and she had Audrey Hepburn as a roomie, that's how the space was decorated. So it set the perfect atmosphere to sip champagne and talk lipsticks with beauty expert, Suresh. I came across Suresh on twitter and while I don't know how I found him, we haven't stopped tweeting since. I was thrilled when he sent me an invite to his launch and of course I had to support...and finally meet him. He's quite a ken. So let's talk LipLUXE. This lipstick collection took 3 years in the making and Suresh was very much involved in the process as he even mixed and poured the lipsticks himself. He thought of everything. The lipstick container is weighted a certain way so that applying the lipstick is a breeze when held on an angle. The actual lipsticks themselves contain vitamins and are laced with precious gemstones, 24K gold, Tahitian vanilla and Royal Jasmine. Yes, 24K gold ladies. Suresh explained to me that gold has soothing and calming properties. His lip line is also vegan and he does not believe in testing on animals. He offers some amazing colors and the twist, they're all named after special guys in his life. That's different right? Imagine your bff says, "I love that lip color." And you can answer, "Thanks. I'm wearing Andrew." At the event, Suresh was personally choosing a shade that matched the ladies, and while he didn't personally choose my shade as we were chatting about the line, I learned that he personally signed every tube of lipstick that would be sold at the event. And this limited edition case also offered a Swarovski crystal detail. I told him that those details should be standard, so I hope he keeps it. Don't you love luxury cosmetics? I must score a limited edition tube!
Suresh choosing a shade

Be sure to check out Suresh's line and pick a "guy" that you want to lip lock with.

Suresh LipLUXE. $31. SureshBeauty.com

P.S. I also got to meet media personality, boutique owner, and social media enthusiast Dawn Del Russo. She's fab and wore fierce shoes! We both got the same GlossLUXE colors. I also met up with Laura of LOL Beauty. She gives good beauty talk too.
Dawn's shoe game

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