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Saturday, February 16, 2013

Fashion News: Spanx-ing that Denim

I remember when SPANX was just starting and I came upon it as a fluke. Back when I was in FIT, I was leaving classes and walking to my express bus stop and it was raining, so I duck into Lord & Taylor to get an umbrella. By the umbrellas was the hosiery section (at that time). I saw this package called SPANX and I picked it up. I found a pair in my size and decided to give it a try. It was a god-send! And now a few years later it's a part of everyone's vocab. Nobody says girdle anymore, it's all about SPANX. The brand has grown into a billion dollar empire so brava to Sara for creating something all of us dolls wish we had thought of first. So today, you could imagine my excitement when I saw on SheFinds that SPANX is growing their empire into...denim! Yes, SPANX is coming out with their own denim line. Their jean collection, launching this fall (October 2013), will feature a muffin-top reducing technology. I am beyond thrilled. I know what regular SPANX does for me and now to have that as a jean, well spanx you very much! Although, it does come with a price tag of $98...however, looking and feeling good is always worth a splurge.

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